A product within CUNA Mutual Group, Bivvy is a Madison-based pet insurance and wellness provider, offering pet owners an affordable and refreshingly simple protection plan for their pets. We were hired to provide media planning, negotiating, and buying services for Bivvy’s broadcast media. Our team has grown with Bivvy, scaling into states throughout the country, and has guided the media strategy and buying services for several product lines within CUNA Mutual Group.
Media Strategy & Buying
MARKET RESEARCH / BROADCAST MEDIA (RADIO & TV) / REGIONAL MEDIA STRATEGY (8-11 STATES) / PROJECT MANAGEMENT / MEDIA NEGOTIATION / ADDED VALUE & PARTNERSHIP OPPORTUNITIES