On January 9, SPM founder Amber Swenor presented at the January 2018 Dane Buy Local Breakfast at The East Side Club in Madison, Wisconsin, discussing various ways small businesses can market to Millennials.

The presentation shared the diversity of who Millennials are, what they like to do, how they prefer to work and live, which can be confusing when determining how to market to them. The presentation outlined how small businesses can more effectively market to Millennials as prospective customers and for talent recruitment.

Dane Buy Local seeks to foster partnership among its members. For more information about Dane Buy Local, visit their website here.